Thursday, May 13, 2010

We are still in the plastic bubble. In full color. Irreverent and playful. Plastic as an anti-luxury statement, sold in luxury stores. The Toy Watch, designed by Italian luxury watch designer, Marco Mivilla, dominates the window displays along rue Saint Honoré, the bright color and beautiful design catching your attention.  Then suddenly you see them dancing on wrists everywhere, peaking out from cuffs and jackets, waving in the air.  The watches are oversized, yet lightweight, and have apparently become the "it" watch among celebrities.  Wear one and you have permission to be fashionably late. The W logo is wonderfully lighthearted and flirtatious, and the watch designs themselves are constantly setting new trends in design.
The Toy Watch ignited a firestorm in the world of accessories, and a fast follower brand, Triwa, was launched.  Also colorful and playful, and in windows everywhere, Triwa takes a slightly more provocative and surrealistic approach to their brand. click here for a timeless journey into their watchworld!

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